Chili’s 10K Run
Brand Identity, Campaign, Signage
Identity theme for Brinker International, Inc., Chili’s Annual 10K Run fundraiser benefiting Texas Scottish Rite Hospital for Children
Brinker International, Inc. engaged GAFDESIGN to create a promotional identity theme for the 10K run, raising awareness and energizing regional staff and the community to meet fundraising goals.
The design features a stylized sumi brush illustration of a running hot chili pepper, an instantly recognizable symbol tied to the Chili’s brand.
